Comcast

Comcast was looking for the best way to take advantage of the World Cup gaining exposure among local Hispanic Markets.

We created a unique contest in Hispanic Newspapers which consisted of 32 single sheets with the colors of the national teams that took part in the World Cup. Once folded origami-style each sheet was converted into 32 soccer collectable jerseys. We promoted the contest on the radio and the internet.

Hundreds of people collected the soccer jerseys. Comcast brand was present in fairs, schools, and Latino stores for more than 4 months giving them a huge brand awareness hence growing their market share in several local Hispanic Markets.