Rena Ware

Renaware, a direct sales cookware company, had been working for decades on the general market until it became increasingly saturated. So they realized years ago, that its opportunity to keep growing relied on the Hispanic market.

They needed some help to keep an informed and motivated sales force in key Hispanic markets such as Los Angeles, Chicago, New York, Miami, and Houston in addition to Latin America.

We revamped all their sales material including new Hispanic Insights.

The salesforce adopted the sales materials instantly increasing the sales by 38% in the first 3 months of the program