Profunda

South Florida was registering alarming numbers of domestic violence cases, especially among the Hispanic Community. PROFUNDA, a non for profit organization, invited us to create awareness about this issue and to raise money in fundraising to provide a center that provides relief and shelter for the victims.

With a pool of local Hispanic celebrities, we organized fundraising and created TV commercials, a website, and printing materials empowering women to increase their self-esteem to prevent this problem.

During the fundraising, the organization raised more than $40,000, and the center increased its clientele by more than 20% in the first 4 months.